Sri Sri Swami Swarupananda Paramhansa Dev, a visionary leader, championed the cause of character building and mass education. He believed that morality is the foundation of true religious practices and should be spread as a movement. Initiating this movement in His early adolescence, He worked tirelessly for 60-65 years, independently promoting the cause.

Key Highlights:

Early beginning: 
This movement started in 1914 at Ghoramara Playground, Chandpur (now in Bangladesh).

Unwavering Commitment: 
Continued the work despite distractions, while others were engaged in movements like Swadeshi, Non-Cooperation, Quit India etc.

Formal Launch: 
Inaugurated the movement at Azad Hind Bagh, Calcutta (Now, Kolkata) on January 4, 1976 urging widespread participation.

 Widespread Impact: 
Followers continue to spread the message across the world.

Core Belief: 
Morality campaign is essential for national development, aiming to bring gradual, profound change in youth behavior and outlook.

Sri Sri Babamoni's life mission is fulfilled by inspiring character building among youths, emphasizing that this movement is the best of all others.